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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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T&K Construction LLC

T&K Construction LLC

We chose to work with Ashley based on multiple references. We found our forever home after only looking at two properties. Ashley took all of our wants and needs and found us the perfect house. We then listed our house with Ash...
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Victori E.

Ashley went above and beyond throughout our entire home sale. As a military family navigating a move with a lot of moving parts, having a realtor we could trust made all the difference. We’re so grateful for her guidance and wo...
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Nancy S.

Ashley was amazing to work with. This has been the third house we have purchased with her. We had quite a few hurdles to navigate, and she jumped right in without batting an eye. We can’t wait to unpack and enjoy our newest hom...
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Lynn G.

Ashley made our home-selling experience better than I could have ever expected. Because of her expertise and knowledge of the real estate market, we sold our home in less than three days and closed in less than one month. I tru...
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Josh

As a mortgage lender, I work with many agents, and I honestly wish they were all like Ashley. She was so professional but also so kind. Very responsive and really made a great partner for a smooth transaction. She was on the se...
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Tracey J.

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Mary B.

Ashley was by my side every step of the way. She understood my needs and anticipated how to help me through my journey. She gave great advice, guidance, and a shoulder to lean on when I needed it the most. She will have your ba...
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Richard G.

Ashley Nelson is the ultimate representative: professional, personable, and proactive. She anticipates the needs of her clients and stays on top of all aspects of the transaction from start to finish. Her communications are tim...
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Logan S.

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Kris A.

Ashley was great to work with, as usual. It is awesome to have someone that we know and trust and who has worked with us before. She knows how to get things done quickly and efficiently, and we appreciate her help so much!
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Regan M.

Regan M.

As first-time homebuyers, we could not have gone through this process without Ashley. She was so knowledgeable and taught us many things at every showing we attended. We looked for a long time, and Ashley was always willing to ...
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Robert R.

Robert R.

When you think about what you want or expect from a realtor, Ashley Nelson will exceed every expectation on all accounts!
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Lauren S.

Lauren S.

Ashley was amazing to work with! She is fun, personable, extremely knowledgeable, and dedicated. As first-time homebuyers, we had a lot of questions, and she was always prompt in getting us answers. She was always honest and ma...
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Brenda R.

We chose Ashley Nelson to assist us with purchasing a home in the Janesville or Evansville area. Ashley is the whole package as a realtor. As a seasoned professional, she has worked in real estate for over 20 years. She lives i...
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Clate & Laurie B.

Clate & Laurie B.

Ashley is a very special person who goes above and beyond for her customers. She takes it personally to ensure your selling and purchasing transactions go flawlessly. When we closed on our house in 2017, Ashley personally helpe...
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Rex W.

Rex W.

Ashley was always there for me. She knew my new property and area very well and always got answers to my questions quickly. If I needed a realtor again, she would be my choice.
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Tammy F.

Tammy F.

Ashley is absolutely the best realtor! She is professional, knowledgeable, responds quickly to questions, and makes the home-buying and selling experience fun. Five stars isn’t even enough to express how terrific Ashley is!
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Jenny

Jenny

Ashley Nelson is one of the most communicative, caring, and knowledgeable professionals I have ever worked with. Buying a home from across the country in this fast-paced real estate market can be complicated and stressful, but ...
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Heather C.

Heather C.

Words cannot describe how thankful my husband and I are for Ashley! Not only is she great at her job, but she is also extremely friendly and thoughtful. She not only helped us find and buy our dream home, but she also helped us...
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Joshua B.

Joshua B.

Ashley, you made life a lot less stressful for my brother and me when we needed to quickly sell our mother’s home. You took all the challenges in front of us and removed them with your team of professionals. From snow removal a...
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